Mariam Shahab

Graduate from Boston University's College of Communication: Advertising, Public Relations & Political Science.

Creative collaborator with a digital mindset.

Love: Chocolate, Shoes & Good Design.

Let's chat: shahab [dot] mariam [at] gmail [dot] com

Learn more about my professional experiences on my resume here.

Profile

Corporate Communications Associate at Essilor of America
Marketing and Advertising | Dallas/Fort Worth Area, US

Summary

I'm a creative collaborator with a digital mindset.
Specialties: Transferable Skills: Creative thinking & problem solving, public speaking, data organization, team dynamics, writing, visual literacy Social Media: Facebook pages & applications, Twitter, blogging, social bookmarking, Google Analytics, Radian 6 Computer: PC/Mac; Microsoft: Word, Excel, PowerPoint; Adobe Creative Suite 4: PhotoShop, Illustrator, Dreamweaver, InDesign Research: Mintel, MRI, Meltwater, Vocus, Quantcast, Cision Industries: Optical, Energy, Technology, Politics

Experience

  • Nov 2010 - Present
    Corporate Communications Associate / Essilor of America
    o Maintain trade industry relationships with media, subsidiaries, customers (eyecare professionals) and key opinion leaders

    o Manage consumer public relations programs for multiple brands with social and online strategies including blogger outreach and product trials, social games, sweepstakes and spokespersons resulting in surpassed goals for social platform growth, engagement and coverage

    o Support brand and product marketing and launch initiatives by implementing corresponding social media presences, monitor engagement and provide analytics reports

    o Serve as corporate brand team liaison to public relations agency and ensure campaign deliverables meet goals, deadlines and budget

    o Curate and write weekly internal corporate and brand content for mobile consumption by sales force and customers. Increased audience awareness of platform through sweepstakes activated at industry conferences.

    o Create social media protocols to ensure measurable success and effective internal management of projects. Educate through a business to business to consumer model by training marketing teams, sales force and key customers (eyecare professionals) on best social media practices

    o Designed invite-only exclusive social media community for key opinion leaders in the optical industry. Provided guidance on user interface and content structure.

    o Created pilot local social media program for large independent eyecare practice resulting in “daring social media presence” award recognition from leading industry publication. Closed the on and offline marketing loop by training and emerging staff in program and executing in-office influencer events.

    o Counseled key industry publication in creation of digital publishing on Facebook through platform education and strategic messaging development.
  • May 2010 - Aug 2011
    Social Media and Marketing Specialist / Freelance
    o Designed a marketing plan for a webisode series launch and corresponding group blog
  • Jun 2010 - Oct 2010
    Public Relations and Social Media Intern / Essilor of America
    - Create and maintain relationships with internal brand clients
    - Maintain and manage relationships with public relations agency
    - Launched and manage social media platforms
    - Write B2B content for mobile site
    - Research optical industry news and consumer conversations
  • Feb 2010 - Jul 2010
    Communication Co-Chair and Summer 2010 Conference Committee Member / Association of Physicians of Pakistani Descent of North America (APPNA)
    o Wrote national media materials (pitches, news releases and media advisories) and secured local coverage for the 33rd Annual Summer Meeting
    o Wrote and edited website content and sitemap at www.appna.org
    o Created internal member communication mediums (Facebook and mobile messaging alerts)
  • Mar 2010 - Jun 2010
    Social Media Reverse Mentoring Program Co-founder / 4th Floor Digital
    o Structured programs for professionals on social media theory, basic use and advanced strategies
    o Conducted client-based research
    o Created group presentation content
    o Led and managed one-on-one social media mentoring sessions
  • Sept 2009 - Apr 2010
    Energy and Environment Intern / Rasky Baerlein Strategic Communications
    o Conducted industry research and wrote news releases, media advisories and communication audits
    o Strategized social media leverage and measurement for clients
    o Pitched reporters, secured coverage and created media coverage reports
  • Mar 2009 - Dec 2009
    T-Mobile Campus Brand Ambassador / RepNation
    o Represented T-Mobile brand image by developing and managing relationships with target campus publics
    o Leveraged social media to drive attention and traffic to on and offline contests and events by creating buzz
    o Practiced crisis communication management
  • May 2009 - Aug 2009
    Communications Intern / Mayor of Dallas' Office & The Reeds Public Relations Corporation
    o Aided in public relations for the 13th Annual Mayor's Back to School Fair which helped 14,000 underprivileged Dallas students go back to school with free school supplies, health and dental screenings and more
    o Wrote letters for Mayor Tom Leppert to Dallas students and the U.S. Secretary of Education
    o Created collateral for the Fair: applications, posters, map
    o Cold-called to send promotional materials
    o Created training manuals for volunteers and conducted training sessions
    o Wrote Special Recognitions for sponsors
    o Helped organize the flow of the event (over 40,00 in attendance) before and during
    o Managed and supervised 100 + volunteers day of the event
  • Sept 2008 - May 2009
    Art Director / Boston University Ad Lab
    Client: Danny Shipman, luxury real estate agent
    o Created brand image, direct mail pieces, website redesign www.DannyShipman.com and email campaign

    Client: Row 4 All, Foundation for Rowing Education
    o Created logo and brand image for diversity in rowing program
  • Sept 2008 - Feb 2009
    Adobe Campus Brand Ambassador / RepNation
    o Promoted Adobe Creative Suite 4 release with targeted initiatives on campus by networking with students, organizations and professors
    o Created and developed presentations and demonstrations regarding software capabilities
    o Distributed promotional materials
  • Jun 2008 - Sept 2008
    Creative Intern / mundayMorning Creative Group
    o Participated in production work, design concepting, and photo research
    o Worked on client projects for Dallas Advertising League, JPMorgan and Holiday Builders
  • Jun 2007 - Sept 2007
    Advertising Sales Intern / Texas Monthly
    o Researched and developed relationships with potential advertising clients for magazine space
    o Maintained database contacts
  • Jun 2006 - Sept 2006
    Marketing Assistant / PrimeLending
    o Practiced relationship management by writing and editing business letters for real estate agents, clients and potential clients
    o Critiqued and redesigned marketing material layouts of folders, envelopes, templates and brochures to present a cohesive brand image

Education

  • 2006 - 2010
    Boston University
    Major: Advertising in Minor: Political Science
  • 2004 - 2006
    Plano West Senior High School

Additional Information

Honors:
Cum Laude, Ad Lab Best Teamwork Award, Dean’s List, College of Communication Dean’s Host
Interests:
exploring the impact of social media, brand planning and management, power of politics, affordable fashion, colored sticky notes

Posts

July 10, 02:00 PM

As we start to move from friends, follows and connections to adding people to our Google+ circles, I remembered the old elementary school song used to immunize school children from the feared cooties. 

Circle, circle.

Dot, dot.

Now you got your cootie shot.

How will you use your circles to create a new [better?] online social experience for yourself? Will it save you from the feared cooties? Help you with easy-to-use privacy settings?

I'm slowly starting to play around on Google+, but going to give Google some slack before forming an opinion on whether I hate it or love it. They've still got a lot of kinks and features to roll out and improve.

Until then, I leave you with this: 

Permalink | Leave a comment  »

March 06, 06:42 PM

Ever wish that The Sisterhood of the Traveling Pants applied to your fashionable friend's closet? Well, new flash sales site decktOut is kind of like that, except with a focus on purses. Pre-owned authentic luxury handbags to be exact.

So why would you want to buy and sell used purses online?! 

Because decktOut founder, Liza Adams is all about making your life easier. After experiencing the annoyances of trying to sell some of her designer purses on eBay (getting only $100 for what should've gone for $800), she started to envision decktOut. She especially hated the hassle and research involved in trying to find authentic purses online. That's why she built her business model around honesty and customer service. 

I had a chance to chat with Liza on the phone recently and learn more about decktOut. Here's the scoop

Liza originally launched decktOut in October of 2010 and is relaunching version two of the site on March 15th. After living with her best friend last year, she continued to trade clothes with her even when they weren't living together. Knowing that lots of ladies could relate to her penchant to change up her look and long for something in a friend's closet, Liza decided to focus decktOut on designer purses because, after all, they are one size fits all. (Sure, that's debatable based on what you lug around everyday, but the logic still holds). 

I asked Liza, what's in a name? Why "decktout?" She explained,

"Realistically, every girl would love to be decktout in Louis Vuitton designer clothes or at least accessorized in designer [pieces]. I wanted it to be something for any girl out there to own something that makes her feel good." 

So who are these girls? decktOut is focused on women ages 25 - 55. 

"It could be the girl who is just starting out professionally but isn't making enough money yet. Maybe she has only one professional looking bad. Or it could be older ladies who are crazy about bags and like to switch around bags every few weeks. They're the ones who have more money to play around with and are looking for a good deal to keep up with their habit. [Both audiences] are crazy about fashion and designer goods and appreciate good customer service," continued Liza.

How does the website work?

"The new version of decktOut is like Gilt Groupe for pre-owned [luxury purses]," revealed Liza. "Previously, the site solved the original problem of the hassle of selling on eBay or consignment stores, but we've expanded by eliminating a point system. Now its just cash and we'll have flash sales for the bags. If you're selling a bag of your own we'll only take 20% cut of what you make. You'll be able to keep in your decktOut account and buy something [to replace it]. Shipping is free both ways; we want to make it very very easy for users. We're still bag focused, but we'd love to see expansion to other items at some point." 

How are you utilizing social media? 

"Social media has been a place for true feedback," said Liza. "When you put a version out there and get people you don't know to give you feedback, that's what really helps. Version one of decktOut was strictly a swap site, but I soon learned through customer feedback the system should be more. [For instance,] I kept getting requests for picture of the inside of the bags, so I added that." 

Liza added, "The new product pages will have Twitter and Facebook links so users can share the deals. I'd also like to see the Stay Fabulous blog go [more in-depth] into the history of the bags we have coming in and ask users for feedback of what designers they like. I'd use this for leverage and try to get more bags by a specific designer for the community."

Behind every great start up, there stands a great woman.

Okay, that may not be true for all start ups, but it is for decktOut. In this case, it's founder Liza Adams. Liza went to art school at the New England Institue of Art and has done design work since. She loved it for a few years until it wasn't fulfilling enough. She had always thought of starting her own business and had a lot of ideas, but for her it was about mustering up the courage to go after one and not be afraid of failing. She explained,

"A lot of people have a fear of failing. They think 'what if I do this and fall flat on my face?' Sure it's a ton of work but you have to never give up and if you don't every try to do it, it won't work."

She is currently an interactive designer in Boston, but plans to devote herself to decktOut in the near future.

A little depth behind the fashionista:

Favorite blog or website:
"For a blog Refinery29. Favorite website ShopBop."

Favorite app:
"Well I have a blackberry which means im not really into apps. It’s funny because I had the iPhone for three years, and then a year and a half or two years ago, I switched over and I don't think I'll go back. Facebook and Twitter are the only apps I use and I like them equally."

Fashion idol:
"Audrey Hepburn."

First designer purse purchase:
"I want to say a coach bag, but I don't know if it counts as luxury."

Drink order:
At the coffeeshop:
"A cappuccino from Starbucks. I've always been a die hard Starbucks person and was really inspired by Howard Shultz's book. I actually wrote him a letter telling him how he inspired me as an entrepreneur and then he actually called me! He left me a voicemail a month after I sent the the letter. It was a three minute voicemail telling me to follow my dreams and that he would love to get to meet me some day!"
At the bar: "A glass of Pinot Grigio."

First job:
"When I was 10 or 11 I actually made clothing for American Girl dolls and I sold it. I think that counts? I had little labels that said 'Liza’s Little Garments.' I put them in craft shops around town; I guess it was the little entrepreneur in me!"

Three products you can't live without:
"Dry shampoo, perfume and lotion. I don't switch up my beauty regiment much, but I just signed up for Birchbox. I got it for their packaging; I'm excited!"

Will you be toting your next designer purse from decktOut? I'm definitely going to give it a whirl and check out the selection.

While you're counting down the days until March 15th: 

Permalink | Leave a comment  »

March 05, 12:46 PM

It's fun, I promise. 

After all, who doesn't want to look like a cute nerdy green robot? Here's how it works:

 

Yours truly androidified:

Download the app on the Android Market.

Kudos to @ZachCole for his PicPlz post about Androidify!

Permalink | Leave a comment  »

January 09, 11:49 PM

Why? 

Why is the most common question continuously pestered by young children and adults alike. Even after we've graduated from questions like "why is the sky blue?," we continue to be curious knowledge-seeking beings. After all, we're told there is so no such thing as a stupid question. 

When I was growing up asking the simple whys, my parents turned my inquisitive mind to The Big Book of Tell Me Why. Honestly, it was just a children's encyclopedia of commonly asked questions. But every time I turned the pages of the book to find what I thought was a definitive answer to my burning question, I felt satisfied. Of course that was the answer. No more discussion.

But now I'm prone to follow-up questions which quickly lead from one topic to another. And that's where my love for the plethora of information on the web (googling everything, seriously) plus relying on social recommendations comes in. So next up on the radar to answer my whys is Quora, the Q&A site with a lot of buzz this week.

So for a quick breakdown: today's Quora is yesterday's encyclopedia + Big Book of Tell Me Why + Google search + social search all neatly packaged in one. Or at least that's what they want it to be. 

Will you be using Quora? Tell me why. Have you found any valuable insights and discussions there that you couldn't find elsewhere? Personally, I've browsed, but kept quite for now. Though, I am looking forward to Quora answers being indexed by Google so they come up in results soon. 

I guess curiosity didn't kill the cat after all.

Permalink | Leave a comment  »

January 04, 11:59 PM

That's not to say I stopped thinking. That would just be sad. I suddenly stopped sharing "doses" of my thoughts here and instead shared only 140 character or less snippets here

But on to the good news: I'm back! [Cue: Backstreet Boy's Everybody (Backstreet's Back)]. 

Lots has changed since I was here last. For starters, I'm full-time employed now! After a long year of applying for internships and jobs, networking, living the college life, graduating, moving home, missing the college life, interning, interviewing, buying an adult wardrobe, visiting college friends, getting a full time job with a real cubicle, and going on my first business trip, 2010 is over. Phew.

So onwards and upwards, here's what you can expect of me both personally and professionally in 2011 (in no particular order)

Online/Digital:

  • Redesign on my digital profiles including, but not limited to: this blog, my Flavors.Me (do I need an About.Me too?), Linked In, resume etc.  
  • Write frequently. 
    • I want to post at least 3-4x a month here. I plan to feature more start-up interviews and a few series.
    • I'm going to strive to guest blog more often. I'm even creating a dream list of outlets and folks I'd like to write for. 
  • Continue freelance consulting. 
  • Use social media for social good to give back to a community or a cause. 
  • Contribute more often to discussions in communities I'm already a part of like Carol Phillip's Millennial Marketing Super Consumer Community, Sarah Evans Sevans Network, #pr20chat and #u30pro.
  • Co-host a Twitter chat. I have no idea what about though.

    Offline: 

    • Attend more digital, PR, social media and gen y conferences. Be invited to speak at one. *Crossing my fingers I attend SxSw. 
    • Be more charitable.
    • Live a healthier lifestyle (I know, this one is uber cliche, but it's a true goal): sleep more, eat better, drink more water and less coffee and actually use my gym membership. 
    • Like the girl scout motto I leanred when I was eight, make new friends, but keep the old. Even though I tweet, Facebook, Gchat, text and email everyday, I'm not great at keeping in touch, but I'm working on it.
    • Travel. With limited vacation days, I still plan to get out of my routine 4x this year to visit friends/family. 

    I'm sure there are a ton of other goals I have floating around my head, but this is what I've got for now. And with that, I leave you with Leonardo da Vinci's popular quote:

      "It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things." 

       

      Photos via WeHeartIt, WeHeartIt

      Permalink | Leave a comment  »

      October 06, 11:56 PM

      Love to brag about the deal you got on your latest purse purchase? Wish you were buying what's in season now, rather than what's so last year? Then welcome ToVieFor into your life.

      Dubbed "entertainment shopping," ToVieFor mixes the lure of high-end sales sites like Gilt Groupe with a chance of luck and risk. To play, users must buy site credits and use them as entry fees into purchases. As more people enter into a sale, the price of the product begins to decrease; players can lock in the sale at any time.

      Sound confusing? ToVieFor's How it Works video explains it all step-by-step:

      During a phone interview with co-founders Susanne Greenfield and Melanie Moore, we talked about fashion 2.0 and the movement toward entertainment shopping. 

      Susanne defines fashion 2.0:

      "Fashion 2.0 goes beyond straight e-commerce. It's not just about putting an item in your cart online. It's a form of mixing internet elements to create innovative integration."

      Melanie defines entertainment shopping:

      "Entertainment shopping is the new trend. Shopping is no longer just about going to the store, getting pampered and spending a ton of money. People like competitive shopping like sample sales. This is where the market is going."

      Susanne added, "It's kind of like a Groupon element. A couple of people getting a real great deal."

      The duo described the ideal ToVieFor user as "an aspirational and contemporary woman who loves fashion and often makes purchasing decisions emotionally rather than rationally." Capitalizing on the emotions, ToVieFor is initially focusing on the game mechanics to ensure it is actually a fun experience for users. Susanne and Melanie foresee plans for growth by expanding the merchandise into other verticals including: men's, children's, footwear and apparel.

      To bring a social community element to the company, the two plan on experimenting with asking users what products they want to see on the site. Susanne elaborated,

      "We want to engage our users. Instead of us telling them what they want, we want them to tell us what they want."

      To foster the community from the start, ToVieFor has a presence on Twitter and Facebook. They also have a dedicated portion of their site to highlight sale winners.

      So who are the savvy fashionista brains behind ToVieFor?

       Susanne Greenfield and Melanie Moore met as college students while interning at Merrill Lynch in New York City. They instantly became friends and kept in touch for the years following. Melanie explained:

      "After all, in the male-dominated environment there weren't that many cute perky blondes to befriend!"

      Early on in their friendship, the pair discussed the desire to break free from working for the man. Then a little over a year ago, Susanne and Melanie sat down one evening and created the beginnings of what is now ToVieFor. They drew their inspiration from a hybrid mix and analysis of existing sites like Swoopo and Gilt Groupe. As frustrated online shoppers, the duo created their own solution: "We thought: Why isn’t there a way for us to buy the new Marc Jacobs Stam Quilted Satchel for half the price? Thus, the idea for ToVieFor was born…."

      A peek into the pair's personalities:

      Favorite blog or website:

      Susanne: "BothSidesofTheTable.com. It's written by a venture capitalist who gives great information for the first time entrepreneur."

      Melanie: "Truthfully, I visit New York Magazine most often. It has a great layout and features with bursts of news and fashion. I use the restaurant search feature too. It has all the things I value."

      Favorite fashion designer:

      Susanne: "Christian Louboutin. I probably own way too many shoes!"

      Melanie: "I like something elegant like Alexander Wang's fresh designs or Christian Siriano's really innovative looks."

      First designer purse purchase:

      Susanne: "My first one was a baby Dooney & Bourke little shoulder bag. It was the most expensive purchase I had ever made at the time!"

      Melanie: "Mine was a Kate Spade in junior high school. At the time I thought it was the coolest thing ever!"

      Most cherished accessory:

      Susanne: "My Birkin. I'd give my life and a limb to keep it!"

      Melanie: "Classic diamond stud earrings that I can use in a lot of different contexts."

      Starbucks order:

      Susanne: "Skinny cappuccino."

      Melanie: "Black with two sugars. I just need an IV of caffeine!"

      Superpower choice:

      Melanie: "To be able to stop time!"

      Susanne: "No! That's mine! I think it would be a blessing and a curse."

      Melanie: "I would never get anything done though because I would always be stopping time to do something else."

      Get in on fashion's new secret soon and be envied by your friends. Or even just the onlookers who take a double take at you on the street.

      Personally, I have yet to make a purchase. Will you take a fashion risk and enter into a ToVieFor sale?

      In the meantime, read up on The Envied blog for fashion tips, tricks and news.

       

      Permalink | Leave a comment  »

      September 29, 12:51 AM

      Brands and marketers alike want consumers to read, view, watch, tweet and like their content. While vying for a piece of the consumer's attention and subsequent action, they have neglected the key ingredient: content.

      According to recent research conducted by Forrester, while social networking is on the rise, content creation has stayed merely steady and slightly stagnant.

      Forrester breaks down social network users in to the following categories:

      • Creators
      • Conversationalists
      • Critics
      • Collectors
      • Joiners
      • Spectators
      • Inactives

      While social media is popular, many users are joining the bottom ranks to read and find news important to them while jumping on the bandwagon of social networking. In the mean time, social media content creators (defined by Forrester as those who blog, upload videos and write articles) decreased slightly from 24 percent of the U.S. online population in 2009 to 23 percent this year.

      So what should brands and marketers do? Aside from creating more valuable content for consumers, they should encourage the joiners and collectors to become critics and conversationalists. Ask consumers to write reviews and create user generated content. Get them involved, but give them a legitimate reason to do so. Once social media users get more comfortable in the space, they will organically start to curate their own content.

      Have any suggestions to help increase content creation? Leave a comment.

        Read more about the Forrester study on Mashable and TechCrunch.

        Photo via WeHeartIt

        Permalink | Leave a comment  »

        September 17, 10:52 AM

        This week I'm at Optimization Summit learning mass amounts of insights about social media strategy, tactics, best practices and more.

        Quick snapshot of the topics discussed:

        Day 1 Word Cloud:

        *Update: Day 2 Word Cloud:

        Follow the #optsum hashtag on Twitter to follow along.

        Look for an in-depth post in the next few days!

        Permalink | Leave a comment  »

        September 08, 12:49 AM

        We’ve seen how social media impacted the response to the Haiti Earthquake not long ago, now it’s time to turn our attention to Pakistan’s flood victims.

        But first, what is going on in Pakistan?

        According to the United Nations, the number of living people affected by the August flooding in Pakistan is over 20 million, which is more than the combined total of the 2004 Tsunami, 2005 Kashmir earthquake and 2010 Haiti earthquake.


        A breakdown of the statistics:

        - 20 to 25 percent of the country is now under water
        - 6 million have lost their homes;
        - 8 million need food supplies
        - 3.5 million children are in imminent danger of contracting cholera and diarrhea

        The role of social media in the crisis:

        With mainstream media's limited coverage of the crisis, individuals and groups have turned to an online grassroots movement to garner attention from their friends, followers, concerend on-lookers and celebrities. Coming from varied backgrounds, three young women I have encountered on Twitter are individually making in-roads in attracting awareness and subsequent donations all by sitting behind their computers with strategic plans to make the voices of Pakistan's flood victims heard.

        Read about their successful and creative projects here and see the end of the post for a list of simple ways you too can help use social media for social good:

        Myra Shaikh: The Speak Up Oprah Campaign

        Being a self-proclaimed softy for humanitarian efforts, especially those focused on kids, Myra became alarmed when she received an unusual rate of emails from UNICEF urging donations to Pakistan’s flood relief efforts. After donating and subsequently forwarding the email to everyone in her contact list, Myra began to write letters to Oprah, both online and via mail.  Through this effort, Myra with the help of her friends Nosheen and Amy Kokhar  launched The “Speak Up Oprah” Campaign. Myra explained,

        “It felt like my one letter would be lost among the thousands [Oprah] gets every day. It occurred to me that if I could get as many people as possible to write to her and ask her to say something for the flood relief efforts; it might make a huge impact.”

         Myra decided to focus her efforts on attracting Oprah because of her track record of relief efforts with previous natural disasters.

        Initially, Myra utilized the “Causes” application on Facebook as a method to reach mass amounts of people with her message. After surpassing her first goal of 2,000 members, Myra decided to join Twitter to reach out to Oprah’s connections directly. While exploring Twitter, she quickly was initiated and met like-minded people who helped spread the word about her efforts.  Some of her key successes on Twitter include tweets about the Speak Up Oprah campaign from Chris Anderson (curator of the TED Conferences), Imran Anwar (entrepreneur who founded the .pk internet email domain), Jonathan Sinclair (Oprah’s producer) and Nate Berkus (Oprah’s good friend).

        As far as Myra’s new realization of the power of social media (she didn’t know what a hashtag was until she signed up for Twitter on August 23rd), she says social media is the only thing that made her campaign possible. When referencing Twitter, Myra continued,

        "It gives everyone equal opportunity for a chance to be heard, which is something Pakistan isn't getting enough of."  

        Myra, 28, is a stay at home mom living in Detroit. While her parents are from Pakistan, she has only visited the country twice.

        Attia Nasar: Follow for a Dollar, Crowdsourced Charity

         

        Attia was inspired when she saw a fellow tweeter pledging to donate 5 cents for every new follower she got a month to a charity of her choice. Since she was planning to doante money to the victims of the Pakistan flood regardless, Attia decided to let the twittersphere decide how much she would donate. She tweeted:

        "Every new follower I get for the month of #Ramadan I will donate $1 to support #PakistanFlood pls RT! (started at: 428)."

        Attia has since gained 55 new followers and is avidly seeking a sponsor or organization to match her donations. She will have a final count on Friday September 10th, the end of the Islamic month of Ramadan. Since she started her crowdsourcing project, she has received a mixed reaction. At the onset, she encountered negative replies from tweeters saying “let’s make her broke,” but soon after the support started to roll in. Attia chose social media as her platform because in her opinion it “…is the fastest way to reach a large group of active consumers who more than often will act when asked.

        Attia, 23, is a graduate student at Syracuse University in New York studying Public Diplomacy. As a first generation Pakistani-American, she has not been back to Pakistan in over a decade.

        Natasha Jahangir: Celebrity Tweets

        Frustrated that she could not physically make a difference in Pakistan, Natasha took to the power and influence of celebrities on Twitter to help the victims of the flood. Her thoughts: “Sure, one can donate money, clothes etc but after a while it really doesn't seem enough. [I decided to tweet celebrities because] the media barely ever talked about the devastation that was cause by the floods.” Specifically, Natasha started off by sending @ replies to celebrities saying “"I don't hear anyone singing 'We are the World' for Pakistan". Please RT! #pkfloods,” but got a lot of comments of confusion from on-lookers. While she was trying to make a reference to the celebrity remake of “We Are the World” for Haiti relief efforts, Natasha adjusted her tweets to read,

        “Help raise awareness/donations for Pakistan. Please RT! #pkfloods.”

        Realizing her tweets would get lost among thousands of other fans tweeting @ replies to celebrities constantly, Natasha decided to take on a self-described “spammer” approach to get attention. She repeatedly tweeted at a celebrity, each time adding an extra hashtag of #pkfloods so that the first tweet would have it once, the second twice and so forth. Combing her efforts and the retweets of other concerned tweeters, Natasha successful got Adam Levine of Maroon 5, Michelle Branch, Queen Noor of Jordan, Marie Digby, Tom Cruise and Ryan Seacrest  to tweet a message about Pakistan relief efforts. Natasha purposely did not include a specific charity or link in her tweets; her main goal was to create awareness of the devastation in Pakistan. Natasha explained her strategy,

        If a celebrity retweets what I say it guarantees the fact that the people out of the thousands that follow them are going to retweet it and perhaps do their research and donate something to the relief fund. We can't force people to donate but we can make sure they know what's going on no matter what.”

        Natasha’s target list of celebrities now includes The Fray, LLcoolj, Snoop Dogg, Khloe Kardashian, Kim Kardashian, Rachel Zoe, Victoria Beckham, and Pink. She particularly wanted Kanye West to speak up, but thanks to his friend Lupe Fiasco he recently did. Natasha has been featured in the Dawn blog and The Times of India for her efforts.  

        Natasha, 23, is a senior at New York Institute of Technology studying Architecture. As a child, she lived in Lahore, Pakistan for nine years.

        So what can you do? Simple ways to utilize your online presence for social good:

        If you have a cell phone,

        If you have a Facebook account,

        •  Join the Speak up Oprah causes campaign
        • Update your status to include a message or link about the crisis

        If you have a Twitter account,

         If you have a blog,

        If you have a few dollars to part with,

        If you have any specific ways to help Myra, Attia, or Natasha in their efforts, please contact them via Twitter or leave a comment below.

        There are many other creative endeavors happening online to help the flood victims. If you know of any specific examples, please leave a comment below.

        Photo Credit: National Geographic

        Permalink | Leave a comment  »

        August 29, 02:28 PM

        20-something women rejoice: ChickRx is here to give you health advice on those taboo subjects you Google only to find a less-than-optimal Yahoo! Answers thread. Launched earlier this month, ChickRx is determined to "give you legit expert health information and entertain you at the same time (let's face it... a lot of the shit we do and worry about is actually pretty funny). We work with a dedicated panel of health experts (Rxperts), contributing experts and funny young women writers to deliver health information that 20-something chicks care about most."

        After chatting with and interviewing co-founders Stacey Borden and Meghan Muntean, they explained they created ChickRx to fill a gap in health information available online. The main categories they cover are sex & gynecology, fitness & nutrition, emotional health & relationships, dermatology, and general health. Stacey pointed out,

        "A lot of women feel alone in things. You can talk to your friends and they are comforting, but they aren't always accurate."

        Some of the topics we talked about:

        Humor:

        ChickRx founders chose a snarky tongue-in-cheek attitude to deliver daily information to differentiate themselves from other sterile health advice sites. They especially didn't want the website to be preachy like a mom talking. Paying attention to details, each ChickRx post has witty tags at the bottom of articles. Some of my favorites: Mastication Complication, But What if I Miss a Booty Call, Blame the Paparazzi, and It's a Food Baby Not a Real One.

        Celebrities:

        "Celebrities look beautiful, but no is perfect," said Meghan.

        "Women should feel comfortable and not embarrassed and ashamed that hey, they have diarrhea sometimes. You can still have those things and be a cool, hot girl! Guys laugh at bodily problems, but girls don't want to come off as gross."

        Stacey adds, "Celebrities have a massive microphone. When you find out Kim Kardashian is using a certain product, you don't have an expert's unbiased view on whether it's good for you." And that's where the CelebRx section of ChickRx comes into play.

        Privacy:

        Anonymity is an important function of the ChickRx. The duo decided not to use Facebook Connect to emphasize to site users that your identity is in no way connected to what you say or ask on the site. "No one really will say I love Gaurdasil on Facebook, but they can talk about the topic on ChickRx," said Stacey.

        Future Plans:

        Currently Stacey and Meghan are focused on building a strong brand, but ultimately they see ChickRx doing things in multimedia and offline applications.

        So who are the sassy ladies behind ChickRx?

        Stacey Borden and Meghan Muntean met five years ago through 85 Broads, a global women's network, where they grew to respect each other's talent and decided they wanted to eventually go into business together. Two years ago during a conversation about birth control, ChickRx was conceived. But it wasn't until last year that the pair saw their passion and reality mesh together. Both Stacey and Meghan are seriously smart chicks with degrees from Harvard and Princeton (respectively) who both took huge gambles to make the project materialize; Stacey passed up an opportunity at Apple and Meghan halted her private equity interviews.

        A little more about the pair:

        Favorite blog or website:

        Stacey: "Perez Hilton and Gawker. I enjoy the humor and they're fun to read. I got into them when I was in [working] in finance because Gmail, Gchat and Facebook were blocked!"

        Meghan: "My answer is boring, but my go to site is Facebook to get info on my friends. I also love Gawker and Jezebel because they're snarky."

        Favorite iPhone app:

        Stacey: "Emoji! It's an app with icons that you can send in text messages. They have pictures of everything like a surfer, ghost or French fries. I'm a big texter, people get a big kick out of it!"

        Meghan: "My favorite [Emoji] icon is the little pig! But my favorite app is so dorky and embarrassing, it's a fitness app called MyFitnessPal. It tracks calories and exercises. After it help me lose a few pounds, all my friends started using it."

        Starbucks order:

        Stacey: "Some mornings Starbucks is my office! My go to drink is a mocha frap light, but I'm a carb lover too. I like the bread muffins and all of their scones. I like drinks that taste like desserts."

        Meghan: "I don't drink calories unless it's alcohol, so I can tell you my favorite drink is vodka on the rocks with four lemons squeezed."

        Stacey: "She calls it the Meghan! She named it after herself."

        Superpower choice:

        Stacey: "I don't know if I should go the altruistic or selfish route, so I'll go sentimental. I'd choose to time travel [to the past] so I could see what my parents and grandparents were like and time travel in the future to see who I am going to get married to. I'm just curious about it."

        Meghan: "I want every superpower, so I'd wish for a perma-genie to keep in my pocket. That way I could get anything I needed anytime!"

        ChickRx has already been featured in TechCrunch, PSFK, The Huffington Post and more. So if you're not already visiting, you're seriously missing out. Oh and don't forget to send a link to your "know-it-all" friend too.

        Permalink | Leave a comment  »

        August 25, 12:03 AM

        Ever heard concerned CEOs and business leaders whine about how they need a social media presence? They sound just like helpless babies. That is until a social media "guru" or "rock star" comes around with a pacifier and creates them a Facebook and Twitter page (and if they're lucky a YouTube and Flickr account too). Having the company's name out in multiple platforms in the cyber world placates the whiners momentarily. You can often hear sounds of oohs and aahs followed with wide-eyed astonishment.

        But soon enough the second round of cries bursts on to the scene. The social media gurus and rock stars rush over to see what could be wrong. The whiners now want, no actually demand, more followers, views and downloads. So the social media aficionados put together a campaign full of contests and tell all of their social media friends to follow along. Again the whiners are lulled with the sweet promise of success.

        Alas, the whiners realize nothing is going according to plan. What plan? The plan they had in their heads to increase ROI by next quarter and crush the competition of course.

        The time has come and gone for the social media pacifier. It's the job of the social media strategists to teach social media marketing basics to CEOs and business owners interested in exploring the social media space from the onset of any relationship. There is no one-step solution of simply creating a presence. Even if that is all the client says he wants, I promise you there will be higher expectations so be ready to deliver them.

        So next time you’re asked on to a social media project, don’t just pacify, prevail.

        Image via WeHeartIt

        Permalink | Leave a comment  »

        August 17, 01:24 AM

        As an indicator of destiny, we've all heard the tired phrase "everything happens for a reason" when someone is trying to cheer us up. Sometimes it's hard to believe until someone provides a tangible example. And that's just what Natasha Bedingfield does in her new song "Touch."

        The song's lyrics and music video chronicle Natasha through a chain reaction of seemingly unrelated events. When she starts her day over and chooses a different (but equally fabulous) pair of shoes, it changes the entire course of events.

        "Every choice we make
        And every road we take
        Every interaction
        Starts a chain reaction
        We're both affected
        When we least expect it"

        So next time, don't cry over spilled coffee or a broken heel. Maybe it was meant to happen.

        P.S. - Anyone know what brand of heels Natasha is wearing? Anyone want to buy them for me?

        Photo via Leoo | Props to my sister for telling me about the song.

        Permalink | Leave a comment  »

        August 11, 11:58 PM

        Katy Perry's songs often lend themselves to musical parody on YouTube, but "California Dorks" is by far the most clever! If you classify yourself as a techie, nerd, geek, dork or any combination of the four, you'll love the lyrics:

        My favorite verse: "Wifi on the beach/We're ustreaming from our smartphones."

        Looking for more music-made-geeky parodies? Check out Mashable's "10 Super Social Media Songs." Do you have an undiscovered favorite?

        Props to my kid brother for finding this video.

        Permalink | Leave a comment  »

        August 01, 12:13 AM

        While driving home from work last week, I came across a savvy young boy selling solo-cups full of refreshing lemonade in the Texas heat. Since I've promised myself to always stop when I see a lemonade stand and pay double the price, I was surprised to see this year's price had gone up to $1 a cup from the 50 to 75 cents average last summer. But I had to applaud the eager boy standing on the busy corner of my suburban neighborhood entrance during the hour most people returned from work; he sure was a smart marketer. From his well-mannered customer service introduction when I rolled down my window of "May I get you a cold cup of lemonade ma'am?" to his prompt delivery of a full-to-the-brim cup of lemonade, he knew what he was doing.

        Perhaps the popular adage should be upgraded to "when life gives you powdered lemonade mix, make a lemonade stand." The American dream of every elementary school kid on summer vacation is a life lesson in marketing and business 101 that we can all learn from. Let's take a look at the lemonade stand business plan:

        • Production: Are you going to freshly squeeze lemons or mix a powder in water? How will you keep the ice from melting in the heat? How big will your cups be?
        • Price: How much are your customers willing to pay? Will they tip for good customer service or for being a cute kid? 
        • Distribution: Are you going to take and fill orders or divide up the tasks? How many people are you going to staff? Are you going to split the profits evenly?
        • Location: Where is the busiest intersection with the least competition that's easily accessible for your customers? What will you hours of operation be?
        • Marketing: How many signs will you make to attract customers? Will they list the price? Will you hand draw signs or print them on colorful paper?

        http://www.flickr.com/photos/all_in_perspective/2669484917/

        So let's all revert back to simpler lives as our former nine year old selves and sell our version of powdered water on the side of the road. What's the worst that could happen? After all, kid's handle lemonade stand rejection with cars continuously driving by; talk about a blow to the ego.

        Next time you see a lemonade stand, stop, take a sip and appreciate the childhood American dream.

        Images via Kevin McGrew on Flickr & Wellstone on Flickr

        Permalink | Leave a comment  »

        July 14, 02:15 AM

        Happy Belated Embrace Your Geekness Day! Geeks everywhere rejoiced yesterday (July 13th). Or at least those geeky enough to know that there is a special day set aside for them.

        Gone are the days that being called a "geek" had a stigma associated with loser or outcast. It's no longer in vogue to act like a ditzy Barbie bimbo.

        In fact, many emulate being geeky by buying fancy technology products that they don't even know how to fully operate (i.e. - smart phones and Mac computers).The New York Times reported earlier this week that 25% of smart phone owners don't consume any data! Seems like geeky Barbie is probably guilty of the same.

        While geekness is often associated with being a pro at understanding technology, geeks are just people with deep passions for their interests. Try to spot yourself:

        (click image to enlarge)

        You might not consider yourself a geek, but we all have some inner geekness whether closeted or not. If you're not sure what yours is, ask your roommate or spouse. I'm sure they could point out a couple of quirky and somewhat neurotic traits about you.

        How do you embrace your inner geek? Or do you try to control it?

        Images via WeHeartIt, Flickr: Weelakeo, 56 Geeks Project & WeHeartIt.

        Permalink | Leave a comment  »

        July 11, 07:28 PM

        It's great to aspire for bigger and better things, but sometimes it's important to be happy with what you have.

        Obviously easier said than done.

        When you finally get what you want, whether it's through hard work or pure luck, enjoy it before demanding more.

        How do you control yourself from wishing for more?

        Video found via Lookva.TV

        Permalink | Leave a comment  »

        June 17, 12:09 AM

        "A house divided against itself cannot stand." - Abe Lincoln on this day in history in 1858 in a speech after he was nominated for U.S. senate.

        While the quote is popularly used by couples quarreling over rival sports team affiliations, the meaning can be political, humorous and even philosophical.

        How do you keep your house from dividing?

        Image Via WeHeartIt

        Permalink | Leave a comment  »

        May 28, 02:01 AM

        Ever wonder if in a cloak of anonymity someone is aiming a blog post, tweet or status update toward you? Come on, admit it. You've said a snide or cutesy remark without identifying who you are referring to hoping he/she would see it or at the least you've wondered if someone else's remark might be directed at you. Who knows, maybe it was.

        I wonder what Carly Simon would have posted if she had a public Twitter or Facebook account in the 70s.

        You're so vain, you probably think this blog post is about you

        You're so vain, I'll bet you think this blog post is about you

        Don't you? Don't you?

        Lyrics have a special way of being timeless. See "An Old Interpretation to 'Follow Me'."

        Image via: WeHeartIt

        Permalink | Leave a comment  »

        Uploads

        Posts

        June 03, 09:05 AM


        While this blog is built on WordPress, and I typically recommend most clients use the platform for various reasons, Posterous has always been a blog tool I’ve been somewhat enamored with.

        In fact, I’ve created numerous Posterous blogs over the last couple years as a way to play with and test the tool (including the recent Bad Ass Shoes blog). I even started a Posterous Group a while back to experiment with that tool.

        And while Posterous isn’t quite the tight-knit community Tumblr is, there are a number of great blogs out there that are definitely worth following. Let’s take a look at six I would highly recommend:

        Talking with Tom

        URL: http://www.talkingwithtom.com/

        If you don’t know Tom Martin, make it a point to follow and start reading him now. Founder of Converse Digital, a digital marketing firm based in Louisiana, Tom interviews some of the leading thinkers in digital marketing in this blog. Among the list recently: Amber Naslund, Scott Stratten and Matt Ridings. The goal of the blog? To post one interview a week through Dec. 20, 2011. Mission accomplished so far, Tom. Keep up the good work.

         

        The 3six5 blog

        URL: http://the3six5.posterous.com/

        If you haven’t heard of the 3six5 blog by now and you consider yourself “plugged in”, you’ve been hiding in an online hole. The brainchild of Chicagoans Len Kendall and Daniel Honigman, The 3six5 is a story based on 365 different people’s individual experiences. That’s right, the blog is written entirely by 365 different volunteers from across the U.S. Len and Daniel pulled off one version of the blog last year–they’re at it again in 2011. Great reading–and, consider contributing yet in 2011.

        Jack Draws Anything

        URL: http://jackdrawsanything.com/

        Meet Jack. Jack has a brother who is sick. He’s in and out of the hospital regularly. So, Jack decided to start a blog based on his drawings in hopes of raising 20,000 pounds for the Sick Kids Friends Foundation. So far, Jack has more than 500 drawings–and more importantly, he’s raised more than 15,000 pounds (he started the blog hoping to raise just 100 pounds). Sure, it’s not the most relevant blog for PR/marketing types–but it’s one of the more inspirational stories I’ve seen in quite a while (and you’ll love the drawings if you’re a parent).

         

        Tweetdeck Blog

        URL: http://blog.tweetdeck.com/

        If you’re a Tweetdeck power user, subscribing to Tweetdeck’s official blog is a must. In it, they share all sorts of useful tips and tricks for how to best use the tool. They also share new pieces of functionality, include the new Deck.ly service earlier this year. Highly recommend subscribing.

        E-Strategy After Hours

        URL: http://afterhours.e-strategy.com/

        Without question my new favorite Posterous blog–by fellow Minnesotan and friend, Dave Erickson. In the blog, Dave routinely shares interesting and relevant statistics and data targeting everything from content to location-based demongraphics to infographics. I’ve found myself bookmarking many of Dave’s posts lately. Great information for presentations and blog posts in the last couple months.

        Holy Kaw

        URL: http://holykaw.alltop.com/


        Love him or hate him, Guy Kawasaki still has one of the better Posterous blog around in Holy Kaw. By subscribing, you’ll have access to a dearth of information (he posts upwards of 25 posts a day most days) ranging from useful infographics to Muppet Star Wars characters to scientific findings. All interesting stuff–and for PR folks who love learning new and unusual stats and information, it’s a nice, easy blog to sift through every day.

        Bonus: Summer of Dresses Blog

        URL: http://www.summerofdresses.com/

        I’m a guy, so this blog obviously doesn’t interest me, but I want to highlight it because it was founded by Nicole Weiler, Meghan Wilker and Liz Bastian right here in Minneapolis. The blog has gained so much traction over the last year-plus (including some great mainstream media coverage) that it was recently highlighted on the Posterous blog. And, I think it’s a great example of how to use Posterous creatively to build community.

        6 Posterous blogs you should be following–and why is a post from: Communications Conversations

        May 30, 09:00 AM


        Contrary to popular belief, you don’t have to make drastic changes in order to notice an improvement in the quality of your life. At the same time, you don’t need to wait a long time in order to see the measurable results that come from taking positive action. All you have to do is take small steps, and take them consistently, for a period of 100 days.

        Below you’ll find 60 small ways to improve all areas of your life in the next 100 days.

        Home

        1.  Create a “100 Days to Conquer Clutter Calendar” by penciling in one group of items you plan to declutter every day, for the next 100 days.  Here’s an example:

        • Day 1: Declutter Magazines
        • Day 2: Declutter DVD’s
        • Day 3: Declutter books
        • Day 4: Declutter kitchen appliances

        2. Live by the mantra: a place for everything and everything in its place. For the next 100 days follow these four rules to keep your house in order:

        • If you take it out, put it back.
        • If you open it, close it.
        • If you throw it down, pick it up.
        • If you take it off, hang it up.

        3. Walk around your home and identify 100 things you’ve been tolerating; fix one each day. Here are some examples:

        • A burnt light bulb that needs to be changed.
        • A button that’s missing on your favorite shirt.
        • The fact that every time you open your top kitchen cabinet all of the plastic food containers fall out.

        Happiness

        4.  Follow the advice proffered by positive psychologists and write down 5 to 10 things that you’re grateful for, every day.

        5. Make a list of 20 small things that you enjoy doing, and make sure that you do at least one of these things every day for the next 100 days. Your list can include things such as the following:

        • Eating your lunch outside.
        • Calling your best friend to chat.
        • Taking the time to sit down and read a novel by your favorite author for a few minutes.

        6. Keep a log of your mental chatter, both positive and negative, for ten days. Be as specific as possible:

        • How many times do you beat yourself up during the day?
        • Do you have feelings of inadequacy?
        • Are you constantly thinking critical thoughts of others?
        • How many positive thoughts do you have during the day?

        Also, make a note of the emotions that accompany these thoughts. Then, for the next 90 days, begin changing your emotions for the better by modifying your mental chatter.

        7. For the next 100 days, have a good laugh at least once a day: get one of those calendars that has a different joke for every day of the year, or stop by a web site that features your favorite cartoons.

        Learning/Personal Development

        8. Choose a book that requires effort and concentration and read a little of it every day, so that you read it from cover to cover in 100 days.

        9. Make it a point to learn at least one new thing each day: the name of a flower that grows in your garden, the capital of a far-off country, or the name of a piece of classical music you hear playing in your favorite clothing boutique as you shop. If it’s time for bed and you can’t identify anything you’ve learned that day, take out your dictionary and learn a new word.

        10. Stop complaining for the next 100 days. A couple of years back, Will Bowen gave a purple rubber bracelet to each person in his congregation to remind them to stop complaining. “Negative talk produces negative thoughts; negative thoughts produce negative results”, says Bowen. For the next 100 days, whenever you catch yourself complaining about anything, stop yourself.

        11. Set your alarm a minute earlier every day for the next 100 days. Then make sure that you get out of bed as soon as your alarm rings, open the windows to let in some sunlight, and do some light stretching. In 100 days you’ll be waking up an hour and forty minutes earlier than you’re waking up now.

        12. For the next 100 days, keep Morning Pages, which is a tool suggested by Julia Cameron. Morning Pages are simply three pages of longhand, stream of consciousness writing, done first thing in the morning.

        13. For the next 100 days make it a point to feed your mind with the thoughts, words, and images that are most consistent with who you want to be, what you want to have, and what you want to achieve.

        Finances

        14. Create a spending plan (also known as a budget). Track every cent that you spend for the next 100 days to make sure that you’re sticking to your spending plan.

        15. Scour the internet for frugality tips, choose ten of the tips that you find, and apply them for the next 100 days.  Here are some possibilities:

        • Go to the grocery store with cash and a calculator instead of using your debit card.
        • Take inventory before going to the grocery store to avoid buying repeat items.
        • Scale back the cable.
        • Ask yourself if you really need a landline telephone.
        • Consolidate errands into one trip to save on gas.

        Keep track of how much money you save over the next 100 days by applying these tips.

        16. For the next 100 days, pay for everything with paper money and keep any change that you receive. Then, put all of your change in a jar and see how much money you can accumulate in 100 days.

        17. Don’t buy anything that you don’t absolutely need for 100 days. Use any money you save by doing this to do one of the following:

        • Pay down your debt, if you have any.
        • Put it toward your six month emergency fund.
        • Start setting aside money to invest.

        18. Set an hour aside every day for the next 100 days to devote to creating one source of passive income.

        Time Management

        19. For the next 100 days, take a notebook with you everywhere in order to keep your mind decluttered. Record everything, so that it’s safely stored in one place—out of your head—where you can decide what to do with it later. Include things such as the following:

        • Ideas for writing assignments.
        • Appointment dates.
        • To Do list items

        20. Track how you spend your time for 5 days. Use the information that you gather in order to create a time budget: the percentage of your time that you want to devote to each activity that you engage in on a regular basis. This can include things such as:

        • Transportation
        • Housework
        • Leisure
        • Income-Generating Activities

        Make sure that you stick to your time budget for the remaining 95 days.

        21. Identify one low-priority activity which you can stop doing for the next 100 days, and devote that time to a high priority task instead.

        22. Identify five ways in which you regularly waste time, and limit the time that you’re going to spend on these activities each day, for the next 100 days. Here are three examples:

        • Watch no more than half-an-hour of television a day.
        • Spend no more than half-an-hour each day on social media sites, such as Facebook, Twitter, and Stumbleupon.
        • Spend no more than twenty minutes a day playing video games.

        23. For the next 100 days, stop multi-tasking; do one thing at a time without distractions.

        24. For the next 100 days, plan your day the night before.

        25. For the next 100 days, do the most important thing on your To-Do list first, before you do anything else.

        26. For the next 14 weeks, conduct a review of each week. During your weekly review, answer the following:

        • What did you accomplish?
        • What went wrong?
        • What went right?

        27. For the next 100 days, spend a few minutes at the end of each day organizing your desk, filing papers, and making sure that your work area is clean and orderly, so that you can walk in to a neat desk the next day.

        28. Make a list of all of the commitments and social obligations that you have in the next 100 days. Then, take out a red pen and cross out anything that does not truly bring you joy or help move you along the path to achieving your main life goals.

        29. For the next 100 days, every time that you switch to a new activity throughout the day stop and ask yourself, “Is this the best use of my time at this moment?”

        Health

        30. Losing a pound of fat requires burning 3500 calories.  If you reduce your caloric intake by 175 calories a day for the next 100 days, you’ll have lost 5 pounds in the next 100 days.

        31. For the next 100 days, eat five servings of vegetables every day.

        32.  For the next 100 days, eat three servings of fruit of every day.

        33. Choose one food that constantly sabotages your efforts to eat healthier—whether it’s the decadent cheesecake from the bakery around the corner, deep-dish pizza, or your favorite potato chips—and go cold turkey for the next 100 days.

        34.  For the next 100 days, eat from a smaller plate to help control portion size.

        35. For the next 100 days, buy 100% natural juices instead of the kind with added sugar and preservatives.

        36. For the next 100 days, instead of carbonated drinks, drink water.

        37. Create a list of 10 healthy, easy to fix breakfast meals.

        38. Create a list of 20 healthy, easy to fix meals which can be eaten for lunch or dinner.

        39. Create a list of 10 healthy, easy to fix snacks.

        40. Use your lists of healthy breakfast meals, lunches, dinners, and snacks in order to plan out your meals for the week ahead of time. Do this for the next 14 weeks.

        41. For the next 100 days, keep a food log. This will help you to identify where you’re deviating from your planned menu, and where you’re consuming extra calories.

        42. For the next 100 days, get at least twenty minutes of daily exercise.

        43. Wear a pedometer and walk 10,000 steps, every day, for the next 100 days. Every step you take during the day counts toward the 10,000 steps:

        • When you walk to your car.
        • When you walk from your desk to the bathroom.
        • When you walk over to talk to a co-worker, and so on.

        44. Set up a weight chart and post it up in your bathroom. Every week for the next 14 weeks, keep track of the following:

        • Your weight.
        • Your percentage of body fat.
        • Your waist circumference.

        45. For the next 100 days, set your watch to beep once an hour, or set up a computer reminder, to make sure that you drink water on a regular basis throughout the day.

        46. For the next 100 days, make it a daily ritual to mediate, breath, or visualize every day in order to calm your mind.

        Your Relationship

        47.   For the next 100 days, actively look for something positive in your partner every day, and write it down.

        48. Create a scrapbook of all the things you and your partner do together during the next 100 days. At the end of the 100 days, give your partner the list you created of positive things you observed about them each day, as well as the scrapbook you created.

        49. Identify 3 actions that you’re going to take each day, for the next 100 days, in order to strengthen your relationship. These can include the following:

        • Say “I love you” and “Have a good day” to your significant other every morning.
        • Hug your significant other as soon as you see each other after work.
        • Go for a twenty minute walk together every day after dinner; hold hands.

        Social

        50. Connect with someone new every day for the next 100 days, whether it’s by greeting a neighbor you’ve never spoken to before, following someone new on Twitter, leaving a comment on a blog you’ve never commented on before, and so on.

        51. For the next 100 days, make it a point to associate with people you admire, respect and want to be like.

        52. For the next 100 days, when someone does or says something that upsets you, take a minute to think over your response instead of answering right away.

        53. For the next 100 days, don’t even think of passing judgment until you’ve heard both sides of the story.

        54. For the next 100 days do one kind deed for someone every day, however small, even if it’s just sending a silent blessing their way.

        55. For the next 100 days, make it a point to give praise and approval to those who deserve it.

        56. For the next 100 days, practice active listening. When someone is talking to you, remain focused on what they’re saying, instead of rehearsing in your head what you’re going to say next. Paraphrase what you think you heard them say to make sure that you haven’t misinterpreted them, and encourage them to elaborate on any points you’re still not clear about.

        57. Practice empathy for the next 100 days. If you disagree with someone, try to see the world from their perspective; put yourself in their shoes. Be curious about the other person, about their beliefs and their life experience, and about the thinking process that they followed to reach their conclusions.

        58. For the next 100 days, stay in your own life and don’t compare yourself to anyone else.

        59. For the next 100 days, place the best possible interpretation on the actions of others.

        60. For the next 100 days, keep reminding yourself that everyone is doing the best that they can.

        (Sunday Morning Still Life is courtesy of Pen Waggener).

        May 19, 12:00 AM


        Starbucks starts a two-week scavenger hunt in partnership with Lady Gaga on Thursday.

        When customers scan QR codes on in-store banners, magnetic chalkboards and posters, they’ll see the first of many clues in the coffee retailer’s seven-round scavenger hunt.

        SRCH by Starbucks featuring Lady Gaga,” as the initiative is called, will start with the in-store QR code scan and take customers through a series of cerebral and digital clues.

        Players will be tasked to visit certain blogs and Starbucks digital properties, decode cryptic messages and put their math, logic, reading and pop culture thinking caps on.

        The clues, arranged into rounds, have been calibrated to encourage group play. Round one starts Thursday — the first players to solve all the clues will be rewarded with Starbucks- and Lady Gaga-related prizes.

        Matthew Guiste, director of global social media for Starbucks, anticipates that it will take players from one to several hours to complete each round. “We hope to encourage group play and sharing,” he says. “We wanted to make it so that there’s things to talk about and share.”

        The game, says Guiste, was inspired by three things: Alternate reality games such as I Love Bees, digital scavenger hunts in the vein of Jay-Z’s Decoded book release game and puzzle play.

        Rounds two through seven will take place on May 23, 25, 27 and 30, and June 1 and 3.

        The May 23 round coincides with the release of Lady Gaga’s third studio album, Born This Way. Starbucks will commemorate the day both in its stores and online. Lady Gaga’s music, for the first time in Starbuck’s history, will be played in Starbucks stores on May 23. Her album will be also be sold in stores.

        Gaga will take over Starbucks Digital Network for the day. The digital takeover will invite customers to stream a special edition of the new album for the entirety of the day, receive a free “Edge of Glory” download and watch an exclusive video by Lady Gaga.

        For Starbucks, the scavenger hunt is meant to help the company build deeper relationships with its most engaged customers. It also sees the initiative as a way to connect the store — what Starbucks refers to as the “third place” — to Starbucks Digital Network, its content network and “fourth place.”

        SRCH is also meant to pump up the volume on the brand’s Frappuccino focus for the summer. In planning, the brand, says Alex Wheeler, director of digital strategy for Starbucks, wanted to experiment with something alternative. “We thought, ‘How can we do something that is a little bit different and break through?’” she says.

        The Starbucks-Gaga connection is much less obvious, but Wheeler believes the digitally savvy brand and the edgy superstar have a lot in common. “It’s a natural fit,” she says.

        Perhaps by fit she really means hit. Both Gaga and Starbucks will benefit — Gaga in album sales and exposure, and Starbucks in netting the allegiance of Gaga’s almighty Little Monsters.

        Let the games begin.

        More About: Lady Gaga, MARKETING, QR Codes, SRCH, starbucks, starbucks digital network

        For more Business & Marketing coverage:

        April 21, 08:12 AM


        Designed by Design Herynek, Czech Republic.
        The project brief was to design new packaging of Adriana Mini-Pasta for children. The main characteristics are warm colours on each and illustrations of young animals. Every pack has it's own characters and it is really fun to look at!


        April 20, 01:14 PM

        Every Wednesday is Tip Day, or List Day, or Quiz Day.
        This Wednesday: 8 reasons why waiting in line drives us crazy.

        I'm a very impatient person, and standing in a slow-moving line is one of those very small, maddening aspects of life that drives me crazy. As often happens, however, when I learned more about the experience, it became more interesting to me.

        I happened to read a paper by David Maister, The Psychology of Waiting Lines. The piece is aimed at people who operate stores, restaurants, doctors' offices, and other places where people fuss about being kept waiting. Of course, most of us are the ones standing in line, not the ones controlling the line, but I was fascinated by getting this insight into my own psychology.

        Maister's main point is that the actual time we're waiting may have little relationship to how long that wait feels. Two minutes can pass in a flash, or two minutes can feel interminable. Here are eight factors that make waits seem longer:

        1. Unoccupied time feels longer than occupied time. When you have something to distract yourself, time passes more quickly. Some hotels put mirrors by the elevators, because people like to look at themselves.

        2. People want to get started. This is why restaurants give you a menu while you wait, and why doctors put you in the examination room twenty-five minutes before your examination actually begins.

        3. Anxiety makes waits seem longer. If you think you've chosen the slowest line, or you're worried about getting a seat on the plane, the wait will seem longer.

        4. Uncertain waits are longer than known, finite waits. People wait more calmly when they're told, "The doctor will see you in thirty minutes" than when they're told, "The doctor will see you soon." Maister gives an amusing illustration of a phenomenon that I'd noticed in my own life: if I arrive someplace thirty minutes early, I wait with perfect patience, but three minutes after my appointment time passes, I start to feel annoyed. "Just how long am I going to have to wait?" I think.

        5. Unexplained waits are longer than explained waits. We wait more patiently for the pizza guy when there's a thunderstorm than when the sky is clear. We wait more patiently on the plane when we know that there's another plane at the gate.

        6. Unfair waits are longer than equitable waits. People want their waits to be fair. I get anxious, for instance, when I'm waiting on a crowded subway platform, when there's no clear, fair way to determine who gets on the next car. The "FIFO" rule (first in, first out) is a great rule, when it works. But sometimes certain people need attention more urgently, or certain people are more valuable customers. Then it gets trickier. Often, when people are treated out of sequence, it's helpful to have them be served elsewhere -- e.g., people giving customer service by phone shouldn't be in the same room as people giving service in person.

        7. The more valuable the service, the longer the customer will wait. You'll wait longer to talk to a doctor than to talk to a sales clerk. You'll stand in line longer to buy an iPad than to buy a toothbrush.

        8. Solo waits feel longer than group waits. The more people engage with each other, the less they notice the wait time. In fact, in some situations, waiting in line is part of the experience. I remember waiting in line with my children to buy Harry Potter and the Deathly Hallows at the midnight release. It was quite a scene.

        Since I've read this paper, I've been far more patient about standing in line. I'm occupied (see #1) with thoughts analyzing my own experience of waiting in line! Have you found any good ways to make waiting in line more pleasant? Or, on a different subject, have you found that understanding an experience better has made it more interesting?

        * Speaking of things that many people don't enjoy doing, Whitney Johnson has a very interesting piece in HarvardBusinessReview.org about how to network more effectively: Building a network that works takes work.

        * Mother's Day! If you want a free, personalized bookplate for a copy of The Happiness Project that you're giving for a gift (or for yourself), please drop me a note soon! I want to make sure that my letter with the bookplate reaches you in time. Yes, I'll mail them anywhere in the world, and feel free to ask for as many as you like.

        April 01, 01:51 PM

        Maria Corte is a Spanish illustrator with a flair for bright colors, textural accents, and engaging compositions. This illustration, created for the project “100 Cities for Peace,” demonstrates her knack for communicating essential details in an interesting way. She has a diverse collection of work, ranging from editorial and children illustrations for print to vibrant paintings and moving images.

        To see more of her work, visit her website. Be sure to also check out her collection of blogs, where she collects and illustrates cocktail recipes as well as yummy eats.

        No Tags

        Share This



        Grain Edit recommends: Karel Martens: Printed Matter. Check it out here.


        ©2009 Grain Edit - catch us on Facebook and twitter

        April 04, 07:36 PM

        I walk down the hallway to my apartment and realize that spring has finally arrived – the landlord is painting the common areas. It’s an annual rite, covering up all the bumps and dings that winter has left behind.

        Soon enough the tenants will change over and a new crop of William Mitchell students will move in to begin their law school careers. I knew when I signed my lease that I’d be sharing the building with a high concentration of attorneys-in-the-making. It was one of the things that sold me on my corner apartment in a charming building with hardwood floors and “character” – as a law school dropout, I knew that my neighbors would be quiet. I didn’t realize when I moved in that I, like the students, would be on a 3-year cycle here. That, by this time next year, I’ll (hopefully) be joining the churn. 

        In November, my fiancé will be my husband and my apartment will become our apartment just until he is settled here and has found a job. We both know that 650 square feet isn’t big enough for the two of us and that we’ll be looking for somewhere more spacious as soon as possible after the wedding is done and the green card paperwork filed.

        As excited as I am, I’m also a tiny bit nostalgic. This apartment – home for 2 years and a handful of months – is the first place that’s just mine. Not shared with roommates or family. Not shared with anybody. Just mine.

        They say there’s a season for everything: for endings, for new beginnings and for fresh paint.

        _________________________

        About the author: Emily Cornell (@ECCornell) works in advertising. At night she comes home to her apt. in Saint Paul, MN and tries to figure out how she’ll ever be able to share her closet.

        Permalink | Leave a comment  »

        February 16, 09:00 AM

        Last Friday, the day I woke to was a cloudy one. It was that hazy in-between sort of cloudy — not dark enough for rain and craving a day of reading and snuggling, yet not light enough to have hope that the sun would come out by the afternoon. It was dismal. Bland. Unexciting and, from the looks of it, unrelenting. While I didn’t want to hop directly back into my bed as I do on rainy days, I did have the desire to avoid looking at the sky and its infinite promise of gray. Driving to work, I felt glum. I couldn’t shake the feeling with the sky surrounding me, the colors of everything dulled by the overcast sky.

        I thought back to the day before — in fact, less than twelve hours before — when I had been driving home from work. The sky had been filled with those amazing can-you-believe-they’re-real fluffy white clouds. The kind you’d swear you could bounce on if you could only get close enough to them. They were exploding and billowing across a vibrant blue sky and at every traffic light I would whip out my phone and try to take a picture, knowing full well I’d never be able to capture their beauty accurately with my Blackberry’s camera. Still, I couldn’t help but want to store those fluffs of white in my phone, to carry them with me everywhere.

        That afternoon I had already heard the forecast and I knew the next day would be gloomy, filled with frown-inducing phrases like “overcast” and “thunderstorm” and “take an umbrella.” I knew I would wake and be disappointed with the sky, which I believed should be reflecting the sunshine and carefree attitude of a day privileged to be leading a three-day weekend. It has always irked me when the weather doesn’t reflect my current life circumstances (which, yes, is a nod to anyone out there who has ever used the term “self-centered” to describe me…), but over the years I’ve come to accept the fact that the weather won’t always suit my mood. Knowing that the next day I would be thrilled for the weekend and knowing the Friday weather would be a letdown, I felt even more compelled to capture the Thursday evening clouds with my camera.

        As I was driving along, phone in hand, ready for the next red light and chance to snap an image, I realized the clouds I was so overjoyed to see — those blindingly white puffs of smoke-like wonder — were the very same things I would be dreading the next day. Clouds, it seems, have a power effect on me, both negative and positive. You see, I love nothing more than the sight of white against blue, a cloud coasting across the sky on a sunny day, but I have no patience for the clutter of clouds that crowd the sky on an overcast day. They are of the same make (whatever it is that makes clouds…) and yet they could not be more different in my mind.

        How many things can be like that? So positive and amazing if looked at in one circumstance and so negative and depressing if looked at in a different light? Could it be that, given enough thought and time, everything is like that? Everything we experience has the potential to be like the clouds I saw last Thursday and Friday? If pasted sporadically on a bright blue sky, clouds can seem like miracles, inspiring awe and wonder in a girl like me. However, if grouped together so closely that all of their shoulders are touching, leaving no room for even a glimpse of blue, clouds can be ominous and smothering, causing me to feel as if they might someday float so low that they will cover us all with their gloominess. There can be both good and bad when it comes to clouds, and I believe that’s the case with most things. So many things can be negative or positive if looked at in a certain light — and it can be hard to remember the flip side when caught in a particular moment — especially a moment of the extremely good or extremely bad variety.

        For example, it was difficult for me to really comprehend, on Thursday evening, how I would feel when those fluffy white clouds I was so fond of would turn grey and menacing on Friday. I knew, deep down, I would view them differently, but I couldn’t really recall exactly how it would feel (though I’d experienced the doom of a gray day many, many times before). Likewise, when I drove into work Friday morning beneath a cloud-cluttered sky, it was hard to recall the sky from the previous evening and how much I had revered the clouds that hung there so perfectly, suspended above me in a way that seemed nothing short of magical. Often, when we are at one end of the spectrum, it’s hard to remember the other end. Positive and negative seem so far from one another yet, in so many ways, they can be derived from the very same things.

        Think, for a moment, about your bed. How many wonderful times have you had there? How many nights have you laughed and kissed and loved? And then think of those less-than-stellar moments spent in your bed. How many times have you wished you were anywhere but there? How many nights have you cried or felt lonely or tossed and turned with worry? Your bed — the place you spend hours and hours in every day — can be both a haven and a hell. It can be the place you long for and the place you long to get away from. Many places, experiences, and, perhaps, even people, can be that way. They can be the most amazing and the most heart-breaking. Though I don’t have any of my own, I would imagine children are that way. People claim they are the best thing to happen to them, yet they can hurt their parents so deeply at times. They are the best and the worst, I would imagine.

        At this point (if you’re still reading!), you’re probably wondering, “Where is she going with all of this talk of clouds and beds and children?” Well, in essence, what I’m discovering for myself (and sharing the play-by-play here with you) is that the negative and the positive aspects of life are not as disconnected as one might think. In fact, most things that are immensely positive can also be incredibly negative. (As you read about in the example with the clouds). We often tend to believe that negative and positive are opposites, separate from another and, in an abstract way, enemies of one another. But, in reality, negative and positive elements are woven into almost everything. People, places, things, ideas — they all have good and bad, layers of positive and negative. Some may have more of one than the other, but, when it comes to the terms “good” and “bad,” those words are objective and what one might see as the worst thing another might see as the best.

        Therefore, we cannot be certain that what we are seeing as positive or negative is necessarily so — or, maybe more importantly, that it will always be that way. When I drove home last Thursday and saw those brilliantly displayed clouds arranged so perfectly on the sky, it was hard for me to imagine me having anything but complete and utter love for clouds. However, I knew deep down that it was much more complex than that. Clouds can be beautiful, yes, but they can also be devastating. (Dramatic? Yes. True? I really think so.) The more I think about it, the more I realize that so much of life can be that way. All of its elements have the ability to be both amazing and awful. So what’s a girl like me, who is striving so hard to focus on the positive in life, to do? Do I focus only on the things that are positive (when they are positive) or do I recognize the complexities of positive and negative in everything and accept things for what they are, when they are that way?

        Personally, I don’t see living a positive life as only focusing on the things that are positive. You’ve heard it all before, but it’s really true that there can be no light without dark. If I was unaware of the potential for dark, gray skies, I would never have taken so much delight in seeing those beautiful clouds littering the sky last Thursday night. Without knowing about the negative, I could never fully enjoy the positive. To know what it is like to live a negative-focused life, I now feel like I have the perspective to really appreciate those things that are positive. I’ve learned that living a positive life doesn’t mean ignoring the negative (though, admittedly, I won’t always be happy when I have to deal with negative aspects). Instead, it means recognizing both the good and the bad in everything and understanding that most elements of life are not one dimensional — and that’s what makes them so awesome.

        Know this: we are destined to see both the negative and the positive and, while it is certainly nice to focus on the positive, it does no good to ignore the negative. If you take away one thing from this post, let it be this: In everything, there is both light and dark and, to live a truly positive life, you must recognize and accept both the beautiful afternoons in which white clouds float lazily against a blue sky and the overcast mornings in which gray clouds hunch low from the heavy weight of the sky.

        About the Author: Dani is the creator of Positively Present, a blog focused on living positively in the present moment. After twenty-five years of living with a negative attitude, Dani decided to turn her life around and start focusing on the positive. Since launching her blog in 2009, her personal development site has grown and continues to touch people around the world. Find Dani on Twitter @PositivePresent!

        Dani is taking part in a two-month guest series featuring writers across the blogosphere here on twenty(or)something while I take a brief hiatus to focus on upcoming projects. Want to participate? Email me at twentyorsomething[at]gmail.com or catch me on Twitter!

        February 23, 05:39 AM


        February 17, 12:55 AM

        Pleat-detailed dresses were all over the runway at the Spring/Summer 2011 collections. Designers like Stella McCartney, The Row, J. Mendel and Chloe included pleated pieces in their spring collections. Pleated pieces are feminine, delicate and completely of-the-moment right now!

        Small pleats are a big trend for spring, but you don’t need to buy one of these designer pieces to get the look. You can get the same look for a much cheaper price without sacrificing style!

        Lulu’s has an adorable pale blue pleated maxi dress that would be perfect for a casual dinner with friends or as part of your beach vacation wardrobe (if you are so lucky as to have a such a trip planned in the near-future). This dress, with its soft accordion pleats, would go well with a pair of flat metallic sandals.

        There is also a pretty pink dress with a playful pleated tuxedo-front accented with little black buttons.  And finally, you can buy a romantic pleated dress very similar to a dress Natalie Portman wore last month at ASOS. The Lipsy Pleated Rosette Dress is less than $100 and gives you celebrity style at a fraction of the cost!

        So, take inspiration from the runway and add at least one pleat-detailed dress to your wardrobe – you will be glad that you did!

        You can get more of Rebecca’s style tips on her blog young-sophisticates.com and don’t forget to look out for her monthly Look for Less column here on CheapChicas!

        February 14, 11:00 AM

        Jason Fitzpatrick, a writer who has written over 4,500 articles at Lifehacker gave his notice to the internet yesterday that he is leaving Lifehacker. I love his closing words, his advice is a great reminder for us all.

        The only commodity we have is time. Somewhere—in your mind, on a notepad, stashed in a virtual notebook—you have a list of things you’d like to be doing with your time before it all slips away. Do what you have to do to take those ideas out of storage and make them happen. You can trade and barter for a lot in life but you can never buy back time. Go live.



        February 11, 11:10 AM

        What’s your favorite PR and social media infographic? A client recently asked me this question, which got me thinking. Of course, I have a few top-of-mind favorites, but I thought it would be more interesting to see what the Twitter community thought. So, naturally, I threw the question out on Twitter and received some excellent answers. In no particular order, here are a some best-of-the-best PR 2.0 infographics and compilations of infographics.

        What did I miss? Feel free to share a link to your favorite infographic in the comments!

        •••

        Like what you’re reading? Please consider subscribing.

        February 11, 01:28 AM


        Sometimes you can learn really valuable things—information, examples, and guiding principles, for instance—without knowing it at the time. The importance of those lessons become apparent years later, and you can only chuckle and shake your head at the transparency of hindsight, proving once and for all that life really should come with a built-in rear view mirror.

        A Short Life Lessons List
        In no particular order, below are just 10 life lessons actually learned long ago but ones that are often remembered much later:

        1. Change v Evolution: Changing for the sake of changing doesn’t mean you are getting better. It merely means you’re indecisive and let others make decisions for you. Don’t follow the crowd if the crowd isn’t going where you want to go. Besides, changing all the time just makes the laundry pile up.

        2. Excuse v Reason: You have to have a dog in order for your dog to eat your homework. Don’t use an excuse to try to justify actions or beliefs. Have a valid reason for actions or words before issuing them. Know your paradigm and live it without excuses. Reasons withstand the test of time while excuses fade before a suntan does.

        3. Leader v Frontrunner: Not all leaders are always in front, but leaders aren’t afraid to take the lead when necessary. Leaders also know when to let someone else take the point position and cut new trail. Leaders can lead quietly. Leaders always lead by example, but they don’t always need the limelight or attention. Bright lights can make mascara run, too!

        4. Bumblebees v Pigs: Bumblebees shouldn’t have been able to fly, but they did and do. Pigs, on the other hand, really can’t. Just because someone says you can’t do something, you don’t have to accept someone else’s limitations. Bumblebees kept flying until one day a humble college student, a physics major, proved all those hallowed and revered experts had for decades been using the wrong formula. Bumblebees really could fly, after all!

        5. Accuracy v Truth: Your best friend bought a garish, truly ugly blouse engaging in shop therapy to get over the boyfriend that left her last weekend. She asked you what you thought of it. Did you hurt her feelings or did you spare her and still avoid a falsehood? Find accuracy when truth would be cruel or hurtful, but never lie. You might have told her the blouse was…an interesting choice.

        6. Economical v Skin-Flint: When you had six days before your next paycheck, no money in your account, and you still had to eat, you didn’t think twice about discounts, coupons, and generic food items. A buck had to stretch farther, but you found a way to make it last. Forego brand names when needed. The Joneses next door don’t have your budget, and you’re a good enough cook to make mac and cheese taste great!

        7. Question v Challenge: Debates were always stimulating. Ideas were exchanged, argued, and rebutted. You may not have always agreed in the end, but you probably remained friends. Value effective communications, but use tact when possible. After all, that college freshman you might have otherwise offended could be your boss one day. And they always remember.

        8. Rich v Happy: Yes, this is the truism that money doesn’t buy happiness. How many times did you enjoy a soul-deep laugh in college? How many do you have now? Yes, having money may make finding happiness a little easier for some, but having it doesn’t make happiness. You’d probably be happier having more money, but you were happy having little. Remember that the simple things in life count.

        9. Look v See: ‘Two blondes strolled down the sidewalk. One ran into a building. You’d think that one of them might have seen it.’ That may be a blonde joke, but you used to know the difference between the verbs. Look where you’re going, but see what’s ahead. Pay attention to where you are in life, but keep your eye on where you’re headed. Impact with buildings usually hurt. At the very least, they’re darned embarrassing!

        10. Time Management: Ah…The Good Old Days when you shouldered a full class load, were the captain of the basketball team, volunteered at the hospital two weekends per month, and still wrote poetry in the moonlight before falling asleep. What happened? Wait…That’s right. You’re a parent. You juggle home and work, run a taxi service for the kids and spouse, organize Neighborhood Watch meetings, serve at the soup kitchen, and you still sew your own clothes! Well done!

        JC Ryan is a freelance writer for MyCollegesandCareers.com. My Colleges and Careers helps people determine if an online education is right for them and helps them understand which online colleges and online courses they can choose from to reach their goals, including earning an online bachelor’s or master’s degree, or even an online PhD.

        January 26, 10:05 AM

        Haters love to bash Disney’s culture of beautifully drawn women.

        They scorn at the idea of well-proportioned, sparkly feminine figures, saying, “Disney likes to think of the Princesses as role models, but what a sorry bunch of wusses they are. Typically, they spend much of their time in captivity or a coma, waking up only when a prince comes along and kisses them.”

        They continue the character bashfest through cartoons like this.

        Sheesh.

        After reading up on the theories that Disney women are easily sexualized and terrible role models, I almost bought it.

        But last time I checked, most of my very smart, successful, female friends and I weren’t brooding in a corner somewhere, hoping someone would come along and rescue us. (Well, on nights that end before 2 a.m.)

        Some argue Disney is selling a negative concept of women. I say that the characters who slept in wait for the prince may fit under that umbrella, but we tend to forget about the less sparkly ladies.

        Let’s not make playtime so intense.

        After all, outsmarting armies, riding carpets and rocking a fin for feet can’t be too easy – but it sure must be fun. Unless you’re one stuck waiting for a prince, in which case, I’m sorry –it may be awhile.

        Which is why the hippest princesses of the 90s didn’t, for example, sacrifice life for an apple or wait around for ages for the oh-so-Charming.

        Maybe the problem isn’t that the Princesses exist – maybe the problem is that Disney’s truly leading ladies often get overlooked in marketing. Two of my favorites aren’t highlighted in that cartoon, because it’s simply harder to argue against them.

        But they’re all here.

        Disney may have produced some “wusses” early on, but they certainly changed their ways with the later heroines.

        Follow their leads.

        Mulan

        What does a beautiful young woman from a traditional Chinese family to do when she just doesn’t “fit in?” Cut her hair off with a sword, decide to defend her family’s honor and ride across the tundra with her talking mini dragon, of course.

        You get it, girl. She’s courageous, resourceful and can “hang with the guys,” if not outdo them all.

        And in the end, she got the guy not for being hopelessly devoted, but for being hopelessly badass.

        Lesson learned: If you do what you really want, you will get what you really want. Courage is often rewarded.

        Plus, who wouldn’t want a clan of ancestors whispering wisdom into your ear and a mini dragon named Mushu?

        Pocahontas

        Continuing with the Disney theme of speaking to animals and nature in general, this Native American warrior of the old New World broke the rules to “befriend” an attractive English settler. With an exotic name like John Smith, who could blame her?

        Throughout the story, Pocahontas, or “Little Mischief,” teaches John and his crew more about her land than they’d ever know alone.

        Lesson learned: Never be afraid to lead. Be yourself, and in the end you’ll find that others are a lot more like you than they might seem.

        Belle

        She loves learning, hates pretty boys and wants to get out of a town below her ambitions. She also fiercely protects the one she cares about. She made a deal with Beast to save her father.

        By getting to know her hairy captor, she shows us how to move beyond appearances. In the end, she falls in love. Sigh.

        Lesson learned: Learning is really cool and strong women can always make the choice to have it all.

        Honorable mention: Ariel, whose curiosity teaches us to never be afraid to explore beyond the limits. The whole giving her voice to Ursula thing bothers me, though.

        These few Princesses stand out as teaching women to be strong, intelligent, graceful and, most importantly fierce.

        Maybe its because I used to wear my mom’s “Prom Queen” crown around the house and played Barbies as a kid, but the Disney heroines will always represent fun for me. And a time when we all took it a little less seriously.

        January 27, 02:08 PM
        Saw the snowy devastation that has undertaken the other side of the states today and I've officially decide to start the "here comes spring" bandwagon. So first things first... Spring Love! Bright and happy bright and happy.

        January 24, 07:24 PM

        Last night (the 23rd), I spent some time pondering what I was going to do for my 40th birthday. Yes, the big "four-oh" is upon me and I have to admit that I am surprised that it's weighing on me at all. Today I'm sore from the 90 minutes I spent sprinting around a football (soccer) field yesterday--not something all 39-year-olds are doing (as my wife likes to point out every time I get injured). On the other hand, at work today, I’m one of the oldest people there--in fact I am one of maybe 2 or 3 people with kids over the age of 10.

        But perhaps the people I surround myself with every day explain more about my surprise than my kicking a ball around a field does. When I look around our office (and the marketing/agency world), there aren't a lot of 40-year-olds. For one thing, there's not a lot of room at the top. And for another, the young and enthusiastic may be better able to put up with the ten tons of crap that is agency life. But I choose to be in this kind of environment because, in my mind, I am still the same person I was when I was turning 30. I choose to put myself in an environment where to succeed you need the qualities of a youthful mind: optimism, curiosity, willingness to try (and fail).

        At work, the stuff we do is innately tied with these qualities. The challenge is how to keep it in the rest of your life as your life changes (any parent will tell you being curious and experimenting are not words synonymous with young children). So today I’ve decided to use 40 as my excuse. My excuse to learn how to surf (not up here in San Francisco–being 40 is also an excuse to wuss out from the cold). My excuse to hit up some good festivals. My excuse to not have any more excuses.

        ________________________

        About the author: Mark Lewis (@marklewis_sf) enjoys multiple identities: British, American, Belgian, strategist, parent, partner, Liverpool FC fan. He is unsure which one wrote this entry.

        Permalink | Leave a comment  »

        January 24, 08:07 AM

        One of our goals for the3six5 in 2011 is growth, and we're certainly doing that: we have 12 great editors to take this project through the year. Another way we're looking to grow -- and we've made no secret of this -- is through locally focused the3six5 projects.

         

        We've been in talks with a fairly large, Chicago-based organization to get a Chicago edition of the3six5 up and running, but we'll need your help!

        If you've participated in the3six5 before (or are familiar with the project) and are interested in helping us launch in Chicago, please e-mail us at the3six5[at]gmail[dot]com. We're serious about this; we've even secured the Twitter account for the project!

        Permalink | Leave a comment  »

        Reading

        
    Bossypants
        some time ago

        Read

        To Read

        abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz